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Exit Polls

The BFI requires Exit Poll surveys to be carried out on films supported by the Prints and Advertising Fund. Routinely used for Hollywood or mass release films but much less so for smaller or independent films that typically go out into fewer cinemas with smaller release budgets, exit polls are carried out by professional research companies and take the form of in-depth questionnaires in at least two cinemas over the film's opening weekend.

They are used to find out about the audience for the film, who they are and what motivated them to come and see it with the results helping distributors to refine their marketing and publicity campaign for the film and inform distribution strategies for future releases.

The exit poll results contained below detail some of the key data from the surveys carried out on UK Film Council funded films covering audience demographics, baits to attendance and sources of information about the film. To view an exit poll, click on the film title below.

Film	Distributor	Release Date	WPR*	Total Box Office (£,000)
Fast Girls	Studiocanal	15-June-12	369	tbc
A Royal Affair	Metrodome	15-June-12	48	tbc
Ill Manors	Revolver	08-June-12	191	tbc
The Angels' Share	E1 Entertainment	01-June-12	73	tbc
The Raid	Momentum Pictures	18-May-12	297	tbc
In Darkness	Metrodome Distribution	23-Mar-12	47	213
Hunky Dory	Entertainment One	02-Mar-12	59	70
A Dangerous Method	Lionsgate Film Distribution	10-Feb-12	130	1266
Coriolanus	Lionsgate Film Distribution	20-Jan-12	121	626
Shame	Momentum Pictures	09-Jan-12	121	1982
Wuthering Heights	Artificial Eye	11-Nov-11	82	558
We Need To Talk About Kevin	Artificial Eye	21-Oct-11	118	2147
Albatross	CinemaNX	14-Oct-11	22	21
Tyrannosaur	Studio Canal	07-Oct-11	40	243
Troll Hunter	Momentum	09-Sep-11	83	521
The Skin I Live In	Pathe Productions Ltd	26-Aug-11	125	1301
In a Better World	Axiom Films	19-Aug-11	28	50
Beautiful Lies	Trinity Filmed Entertainment	12-Aug-11	46	200
Just Do It	Left Field Film	15-Jul-11	9	11
Life in a Day	World In A Day Films	17-Jun-11	63	146
13 Assassins	Artificial Eye	06-May-11	72	380
Fire in Babylon	Revolver	13-May-11	10	231
TT3D: Closer to the Edge	CinemaNX	22-Apr-11	125	1244
Cave of Forgotten Dreams	Picturehouse Entertainment	25-Mar-11	39	617
Benda Bilili!	Trinity Film Entertainment	18-Mar-11	17	49
Submarine	Optimum Releasing	18-Mar-11	107	1457
Norwegian Wood	Soda Pictures	11-Mar-11	37	381
Animal Kingdom	Optimum Releasing	25-Feb-11	66	501
West is West	Icon	25-Feb-11	184	2695
Biutiful	Optimum Releasing	28-Jan-11	47	582
NEDS	E1 Entertainment	21-Jan-11	72	972
Chatroom	Revolver	26-Dec-10	68	67
Catfish	Momentum	17-Dec-10	19	140
The Girl Who Kicked the Hornet's Nest	Momentum	26-Nov-10	108	727
We Are What We Are	Artificial Eye	12-Nov-10	50	70
Monsters	Vertigo	03-Dec-10	164	953
Another Year	Momentum	05-Nov-10	115	1738
Africa United	Pathé	22-Oct-10	227	676
Restrepo	Dogwoof	08-Oct-10	8	57
Why Did I Get Married Too?	Lions Gate	03-Sep-10	55	95
The Illusionist	Pathé	20-Aug-10	42	912
Coco Chanel & Igor Stravinsky	Soda Pictures	06-Aug-10	44	303
Gainsbourg	Optimum Releasing	30-Jul-10	59	614
4.3.2.1.	Works, The	02-Jun-10	260	985
I Am Love	Metrodome	09-Apr-10	47	927
The Girl with the Dragon Tattoo	Momentum	12-Mar-10	126	2146
MICMACS	E1 Entertainment	26-Feb-10	85	485
A Prophet	Optimum	22-Jan-10	79	1331
Nowhere Boy	Icon	25-Dec-09	176	1306
44 Inch Chest	Momentum	22-Jan-10	75	404
Bright Star	Pathé	06-Nov-09	118	1090
One Day	Vertigo	06-Nov-09	83	76
An Education	E1 Entertainment	30-Oct-09	132	2589
Vinyan	Revolver	02-Oct-09	3	3
The Imaginarium of Doctor Parnassus	Lions Gate	16-Oct-09	268	3935
Rage	Adventure Pictures Ltd	18-Sep-09	35	16
Fish Tank	Artificial Eye	11-Sep-09	48	599
Three Miles North of Molkom	Metrodome Distribution	18-Sep-09	7	22
Broken Embraces	Pathé	28-Aug-09	93	1355
Coco Before Chanel	Optimum	31-Jul-09	123	2627
On Her Majesty's Secret Service	Park Circus	26-Jun-09	32	9
Looking for Eric	Icon	12-Jun-09	239	1314
Anything for Her	Metrodome	05-Jun-09	43	276
Sounds Like Teen Spirit	Warner Music Ent	08-May-09	9	23
Chéri	Pathé	08-May-09	81	413
Is Anybody There?	Optimum	01-May-09	96	473
Shifty	Metrodome	24-Apr-09	51	149
In the Loop	Optimum	17-Apr-09	151	2,156
Let The Right One In	Momentum	10-Apr-09	95	1,054
Fifty Dead Men Walking	Metrodome	10-Apr-09	80	389
The Age of Stupid	Dogwoof	20-Mar-09	20	190
Bronson	Vertigo	13-Mar-09	109	895
Franklyn	Contender	27-Feb-09	54	112
Faintheart	Vertigo	27-Jan-09
Che - Part One	Optimum	02-Jan-09	96	1,351
Dean Spanley	Icon	12-Dec-08	55	209
Waltz With Bashir	Artificial Eye	21-Nov-08	55	704
Hunger	Pathé	31-Oct-08	73	807
Of Time and the City	BFI	31-Oct-08	25	245
The Chaser	Metrodome	19-Sep-08	9	23
The Wackness	Revolver	29-Aug-08	94	243
Somers Town	Optimum	22-Aug-08	62	563
Man On Wire	Icon	01-Aug-08	43	879
The Edge Of Love	Lions Gate	20-Jun-08	177	1,507
Adulthood	Pathé	20-Jun-08	179	3,349
Mongol	Works, The	06-Jun-08	80	802
Caramel	Momentum	16-May-08	49	471
Happy Go Lucky	Momentum	18-Apr-08	114	1,618
Shine A Light	Fox	11-Apr-08	159	661
U2 3D	Revolver	22-Feb-08	67	726
The Diving Bell And The Butterfly	Pathé	08-Feb-08	41	912
Azur And Asmar	Soda	08-Feb-08	28	35
Lust, Caution	Universal	04-Jan-08	81	1,008
Closing The Ring	Works, The	28-Dec-07	45	152
It's A Wonderful Life	Park Circus	14-Dec-07	33	166
Brick Lane	Optimum	16-Nov-07	92	733
The Counterfeiters	Metrodome	12-Oct-07	68	661
Control	Momentum	05-Oct-07	82	1,215
The Sound Of Music	Park Circus	21-Sep-07	121	36
In The Hands Of The Gods	Lions Gate	14-Sep-07	63	34
Lady Chatterley	Artificial Eye	24-Aug-07	51	241
Sugarhouse	Slingshot	24-Aug-07	43	37
Eagle Vs Shark	Optimum	17-Aug-07	70	144
Molière	Pathé	13-Jul-07	51	377
Tell No One	Revolver	15-Jun-07	65	1,190
My Best Friend	Optimum	11-May-07	56	383
This Is England	Optimum	27-Apr-07	151	1,542
The Lives Of Others	Lions Gate	13-Apr-07	99	2,700
Curse Of The Golden Flower	Universal	13-Apr-07	223	1,164
Days Of Glory	Metrodome	30-Mar-07	43	212
Casablanca	Park Circus	14-Feb-07	10	55
Them	Metrodome	26-Jan-07	43	118
Black Book	Tartan	19-Jan-07	85	627
London To Brighton	Vertigo	01-Dec-06	2	181
Pan's Labyrinth	Optimum	24-Nov-06	15	2,723
The Host	Optimum	10-Nov-06	45	129
Scenes Of A Sexual Nature	Tinpan Films	03-Nov-06	36	92
Red Road	Verve	27-Oct-06	38	331
Life And Lyrics	Paramount	29-Sep-06	70	201
Volver	Pathé	25-Aug-06	87	2,882
Awesome	Revolver	07-Jul-06	5	12
The Cave Of The Yellow Dog	Tartan	30-Jun-06	17	158
Lobo	Dogwoof	16-Jun-06	17	20
Secuestro Express	Disney	09-Jun-06	42	62
Junebug	Eureka	14-Apr-06	21	222
Tsotsi	Momentum	17-Mar-06	87	781
The Proposition	Tartan	10-Mar-06	118	693
Kidulthood	Revolver	03-Mar-06	42	454
Frozen	Guerilla Films	27-Jan-06	16	23
A Cock And Bull Story	Lions Gate	20-Jan-06	131	1,097
Breakfast On Pluto	Pathé	13-Jan-06	95	866
Match Point	Icon	06-Jan-06	155	2,468
March Of The Penguins	Warner Brothers	09-Dec-05	163	3,085
Mad Hot Ballroom	Metrodome	25-Nov-05	29	115
Broken Flowers	Momentum	21-Oct-05	144	1,940
Guy X	Tartan	14-Oct-05	34	52
Night Watch	Fox	07-Oct-05	184	709

* WPR (widest point of release) is the number of screens the film played on.

Analysis of exit poll rating and weekend fall-off of specialised films

Carried out by the Research and Statistics Unit, the report below compares exit polls ratings and film box office and suggests that exit poll ratings could be used to predict ongoing market performance of a film.

• Analysis of exit poll rating and weekend fall-off of specialised films - Introduction
• Analysis of exit poll rating and weekend fall-off of specialised films

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